Dahlia Razzook Haute Couture branding
London, 2015 • fashion / branding / design / baroque

[As featured on notjustalabel.com and Dahlia Razzook’s website: www.dahliarazzook.com]

Dahlia was keen on mixing two seemingly disparate aesthetics — minimalist clean lines, and baroque curlicues — and so we sought to seek an elbow about which these requests could hinge. 

To identify the truly unique as any haute couture fashion designer does, I decided to use the graphology of Dahlia’s surname ‘Razzook’ — pulling out the double z and double o and using the shapes to inform the logotype. Dahlia to this day uses my recommended colour palette in her designs, and she was elated with our collaboration.